Red Points Alternative: Pay-As-You-Go Brand Protection

Red Points is an AI-based brand protection platform that sells flat-fee plans set by the scope of your program, with detection and takedowns handled by its platform and team. It is built for brands that want continuous coverage across many channels and prefer to outsource enforcement. A pay-as-you-go tool is a different model: you run searches when you need them, review the results and file the reports yourself, paying only for each action.

This article describes Red Points from its own public pages, compares the two service models, and explains when each is the better fit. It is based on public information as of September 2026. Red Points does not publish its prices, so none are given here.

What Red Points offers

Red Points was founded in 2014 and lists offices in New York and Barcelona, according to its About page. Its website presents several solutions:

• Brand Protection: removing counterfeits from marketplaces, websites, social media and ads.
• Anti-Piracy: removing illegal copies of digital content.
• Impersonation Removal: fake websites, profiles and fraudulent ads.
• Domain Management: detecting and recovering domains that misuse a brand.
• Gray Market: unauthorized sellers and parallel imports.
• Revenue Recovery Program: litigation support to recover damages from counterfeiters.

Red Points says it covers more than 5,000 marketplaces, along with websites, domains, social media, ads, apps and search engines. Its site describes AI detection combined with managed services.

How Red Points is priced

The pricing page describes a flat-fee model based on program scope, with unlimited detections and takedowns within the agreed channels, and states that detection and takedown volume are not pricing variables. For counterfeits it lists three plans:

Plan	How Red Points describes it	Selected features listed
Starter	For growing brand protection challenges	Up to 10 trademarks, marketplace protection, a dedicated customer success manager; websites and social media as add-ons
Professional	For larger enforcement demands	Unlimited trademarks, marketplaces, websites and social media, fully managed services; ads, domains, test purchases and investigations as add-ons
Enterprise	For complex issues at scale	Broader channel coverage including ads, mainland China coverage, custom dashboards, all Professional add-ons

Each plan shows a Request Pricing button. The page names channels, markets, the number of brands and the level of seller intelligence as the factors that set the fee, and says Red Points primarily serves mid-market and enterprise companies.

Two service models compared

	Red Points	Pay-as-you-go (Valigard)
Service model	Platform plus managed enforcement	Self-serve software
Contract	Plan agreed with sales; terms not published	None
Pricing model	Flat fee set by scope; prices on request	Per action from a prepaid balance; prices published
Coverage	Marketplaces, websites, social media, domains, ads, apps, depending on plan	Marketplaces worldwide and small web shops
Discovery	AI detection, as described on its site	Search with your official product photos
Who files takedowns	Red Points, within scope	You, on each marketplace
Evidence and reporting	Platform reporting; custom dashboards on Enterprise	Saved page, seller details, PDF evidence pack, CSV export
Other services	Test purchases, investigations, domain recovery, litigation support (by plan or add-on)	Not offered

When Red Points is the better fit

A managed platform like Red Points is usually the stronger choice when:

• you protect many trademarks or brands, in many countries;
• you need fake websites, domains, social media profiles or ads handled, not only marketplace listings;
• you want a provider to file and follow every takedown, without your team spending time on it;
• you need investigations, test purchases or litigation support;
• infringement volume is high enough that a flat fee is cheaper than paying per action;
• you need coverage of channels such as mainland China platforms, which Red Points lists in its Enterprise plan.

When a pay-as-you-go tool is enough

A pay-as-you-go tool, used alongside the marketplaces' own free programs, is often enough when:

• you have a small catalog and a few marketplaces that matter to your sales;
• copies appear from time to time rather than every day;
• someone on your team can review results and file reports for a few hours a month;
• you want to know how big the problem is before you commit to an annual budget;
• your main concern is listings that reuse your product photos, including those without your brand name.

How to choose

1. List what you need to protect. Products, trademarks, marketplaces, countries and any channels beyond marketplaces.
2. Estimate the volume. Run a search on your key products and count the likely copies.
3. Decide who files. If nobody on your team can file reports, a managed service is the realistic option.
4. Request a quote. Ask Red Points, or any enterprise provider, for the scope, term and renewal conditions in writing.
5. Compare a full year. Put the quote next to a year of pay-as-you-go actions plus your team's time. Our guide to brand protection costs explains how to build the estimate.

Questions to ask in a demo

Whether you talk to Red Points or another enterprise provider, a demo is the moment to test the fit. Useful questions include:

• Which of my marketplaces and countries are in scope on the plan you recommend?
• Which channels are included, and which are add-ons?
• Who reviews detections before a takedown is filed, and can my team approve them?
• What evidence and reporting will I receive, and can I export it?
• What is the term, and what are the renewal and cancellation conditions?

Ask for the answers in writing, alongside the quote, so you can compare offers on the same basis.

How Valigard works as an alternative

Valigard is pay-as-you-go brand protection software. It searches marketplaces worldwide, or up to 10 countries you choose, for listings that reuse your official product photos, so it finds copies even when your brand name is absent. Each search has a photo round and a follow-up round from the listings you mark. You can run an AI check on a listing for $0.05, save a timestamped copy of the page for $0.05 and look up a seller for $0.50. The account and the first search are free, and credit starts at $5, with every price on the pricing page.

For each listing you mark as likely counterfeit, Valigard keeps the URL, price, seller, country and photo match, and tracks whether it was reported, removed or relisted. Each marketplace has a reporting guide with text to copy.

Northmark GoodsHomeProductsSearchesReview43CounterfeitsReporting guidesTeam activitySettingsMLMaja LindOwner

All searchesReviewBoth rounds doneTarnby Down Parka · Search #12 · 25 Sept 2026Search details

New searchEN

9 of 52 reviewed 2 likely counterfeit·Report themCheck 41 with AI · $2.05Review the 43 left

Photo search38· 2 likely counterfeitFollow-up search14One by oneSort:Highest priority9 of 38 reviewed

Select all 38Search title, seller or siteMarketplace:All

Name + photo matchaliexpress.comWinter down parka fur hoodtarnby-outlet-2026 · $38Open listingAI: Shows your productLikely counterfeitAuthorized sellerNot relevantUnsure

amazon.deTarnby Parka Original Winterjacke mit FellkapuzeNorthmark Winter Sale DE · €59Open listingNot AI-checkedLikely counterfeitAuthorized sellerNot relevantUnsure

ebay.comNorthmark style down jacket blacktarnby_parka_deals · $41.50Open listingAI: Not sureLikely counterfeitAuthorized sellerNot relevantUnsure

Home43ReviewCounterfeitsSearchesMore

Where Valigard is not the right fit

Valigard does not send reports: you file on each marketplace, then log the status and case number. It does not monitor domain names, trademark office filings or social media impersonation accounts beyond listings that use your photos, and it does not send legal letters, run investigations or act as a law firm. If you need those services, or a fully managed program, an enterprise platform such as Red Points is the better fit.

The two models can also work together: a brand can keep a managed program for its main markets and channels, and use a pay-as-you-go tool for occasional checks on a new product or a regional marketplace. For a wider view, see our comparison of BrandShield and pay-as-you-go monitoring and our guide to choosing brand protection software for a small business.