Instagram brand protection

Monitor suspicious Instagram listings with Valigard.

Valigard searches Instagram for public shops and accounts that reuse your product photos to sell copies, and keeps a saved page of each one with its price and account details. It prepares your report for Meta's counterfeit or trademark report forms, or for Brand Rights Protection if your brand is enrolled.

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Reporting on Instagram

How Instagram handles reports.

Instagram is covered by Meta's intellectual property reporting: the Counterfeit Report Form for fake products and the Trademark Report Form for other misuse of your brand. Brands enrolled in Brand Rights Protection can review and report Instagram accounts and content from one dashboard. Enrollment requires a registered trademark and a Meta business account.

Counterfeits
Meta Counterfeit Report Form
Trademark misuse
Meta Trademark Report Form
Enrolled brands
Brand Rights Protection dashboard
Enrollment needs
A registered trademark

What Valigard finds

The copies worth looking at on Instagram.

Valigard searches with your official product photos, so it finds listings that reuse them even when your brand name is nowhere in the title.

Accounts selling copies

Accounts posting your product photos and taking orders by message.

Shops using your photos

Instagram Shops illustrated with your official images.

Lookalike brand accounts

Accounts using your brand name or logo to look official.

Links to outside shops

Accounts sending buyers to web shops that sell copies of your product.

Evidence

What Valigard keeps for every Instagram listing.

Each listing you mark as likely counterfeit keeps its evidence in one place, ready for a report or a legal review. Download it as a PDF evidence pack or a CSV.

  • Listing URL and title
  • Price and currency
  • Seller or store name, with its page
  • Country of the listing
  • Photo match with your reference photo
  • Saved, timestamped copy of the page
  • How many searches found it
  • Whether it was removed or relisted

From finding to filing

How Valigard supports your Instagram reports.

  1. SearchSearch Instagram and other marketplaces with your official photos, worldwide or in the countries you choose.
  2. ReviewCompare each listing with your product, run the AI check if you want, and mark what is likely counterfeit.
  3. Keep the evidenceSaved page, price, seller and history stay with the listing.
  4. File and logFollow the Instagram guide, copy the report text, file on Instagram, then log the status and case number.

Valigard and Meta Brand Rights Protection

Meta's tools act inside Instagram and Facebook. Valigard finds public accounts and shops that reuse your photos, follows the web shops they link to, and keeps a saved page of each so your report shows what was offered.

Valigard doesn't send reports

You file every report through Meta's report forms and Brand Rights Protection, so the decision stays with you. Valigard makes sure you have what the marketplace asks for, and tracks what happens next.

FAQ

Questions about Instagram.

Which Instagram content can Valigard find?

Public shops, accounts and posts where your product photos appear. Private accounts and messages are not searched.

How do I report an account selling copies?

Use Meta's Counterfeit Report Form, or Brand Rights Protection if your brand is enrolled. Include the account and post links and your trademark details.

What about the web shops these accounts link to?

Valigard's search follows your photos to those shops too, so they appear in the same review queue with their own evidence.

Can Valigard remove an Instagram account?

No. Meta reviews each report. You file it with Meta and log its status in Valigard.

Sources

Reporting procedures checked in September 2026. Marketplaces change their programs; check their official pages before filing. Valigard does not determine with legal certainty that a product is counterfeit and cannot guarantee that a marketplace will remove a listing.

Start protecting your brand today.

Create a free account and run your first search on us, across marketplaces worldwide.

Free account · First search on us · No subscription required