Resources
Brand protection and counterfeit removal resources.
Practical guides, marketplace procedures, software comparisons and templates for businesses protecting their products and trademarks online. Every procedural guide opens with a direct answer, shows its last update date and links to the marketplace's official sources.
Featured resources
FEATURED GUIDE
How to Report and Remove Counterfeit Listings on Amazon
Follow the official reporting process, understand the evidence required and avoid common mistakes.
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Marketplace takedown guides
Step-by-step instructions for reporting suspicious or counterfeit listings, marketplace by marketplace.
How to Report and Remove Counterfeit Listings on Amazon
Follow the official reporting process, understand the evidence required and avoid common mistakes.
Amazon Brand Registry: What It Covers and What It Does Not
Understand where Amazon Brand Registry helps and when additional marketplace monitoring may still be necessary.
eBay VeRO Program: How to Report an Infringing Listing
Who can join VeRO, how to file a Notice of Claimed Infringement and what happens next.
How to Report a Fake Item or Seller on eBay
The right report for each situation, whether you own the brand or bought a fake.
How to Report Counterfeit Listings on Walmart Marketplace
Using the Walmart Brand Portal and the IP Claim Form, and what Walmart asks for.
How to Report Counterfeit Products on Etsy
Trademark, copyright or counterfeit: choosing the right Etsy report and preparing it.
How to Report Counterfeit Products on Alibaba and AliExpress
The complete guide to removing counterfeit listings across the Alibaba ecosystem.
Alibaba IPP Explained: Two IP Protection Platforms, and Which One to Use
ipp.aidcgroup.net or ipp.alibabagroup.com? Where each Alibaba marketplace takes complaints.
How to Report Counterfeit Listings on AliExpress, Step by Step
From registering your IP to filing and following a takedown on AliExpress.
How to Report an Alibaba.com Supplier for IP Infringement
Wholesale listings are often where copies start. How to report them on Alibaba.com.
How to Take Down Fake Products on Taobao, Tmall and 1688
The Taobao and Tmall Group IPP platform, what it requires and how it differs.
Reporting IP Infringement on Lazada and Miravia
Alibaba's international marketplaces in Southeast Asia and Spain use the same IPP platform.
What Evidence Alibaba's IPP Accepts, and How to Prepare It
Rights documents, listing URLs and proof of infringement: a checklist for IPP complaints.
Takedown Rejected or Counter-Noticed on Alibaba or AliExpress: What to Do Next
Why complaints fail, how counter-notices work and how to respond with evidence.
How to Remove Counterfeit Listings from Temu
Filing a notice through Temu's IP Portal and following up on repeat sellers.
How to Report Counterfeit Products on TikTok Shop
Setting up the IP Protection Center and reporting listings, videos and LIVEs.
How to Report Fake Sellers on Facebook and Instagram
Meta's counterfeit and trademark forms, and when Brand Rights Protection makes sense.
Amazon Transparency, Project Zero and the Counterfeit Crimes Unit Explained
Amazon's other anti-counterfeiting programs, who can join and what they do.
How to Remove Unauthorized Sellers on Amazon
What you can report, what you cannot, and the options that remain for authorized channels.
Brand protection fundamentals
Monitoring, enforcement, grey-market sales and intellectual property, explained without jargon.
What Is Brand Protection? A Practical Guide for Growing Brands
Monitoring, enforcement and prevention, and where to start with a small budget.
What Is Trademark Infringement? Examples for Online Sellers
The legal idea in plain words, with marketplace examples and what counts as evidence.
Counterfeit vs Knockoff vs Dupe: What Is Legal and What Is Not
Where copying stops being competition and starts being infringement.
Grey Market Goods and Parallel Imports: What Brands Can Do
Genuine products sold outside authorized channels, and the options brands really have.
MAP Policy: How to Spot and Enforce Price Violations
Minimum advertised price policies, their limits, and how to monitor them.
How Much Does a Trademark Cost? (And Do You Need One to Sell on Amazon?)
Filing fees, attorney costs and why marketplaces ask for a registered mark.
Register Your Trademark in China Before You File on Alibaba
Why a Chinese registration matters, how to file and how to avoid trademark squatting.
Does Alibaba Sell Fake Products? What Brand Owners Need to Know
How copies reach Alibaba's marketplaces, and what the platforms do about them.
Software comparisons
Objective comparisons of brand protection tools, pricing models and use cases, based on public information.
Brand Protection Software for Small Businesses
Compare enterprise platforms, managed services and pay-as-you-go tools.
How Much Does Brand Protection Software Cost?
Understand the most common pricing models and the factors that influence cost.
Red Points Alternative: Pay-As-You-Go Brand Protection
When an enterprise platform fits, and when a pay-as-you-go tool is enough.
BrandShield Alternative for Marketplace Monitoring
How the service models differ, and which one suits marketplace monitoring.
Amazon Brand Registry vs Brand Protection Software
What Amazon's own tools cover, and what they leave to you.
Best Brand Protection Software for Small Businesses
The criteria that matter when budget and time are limited.
Templates and checklists
Complaint templates, evidence checklists and case-preparation resources you can reuse.
Cease and Desist Letter for Trademark Infringement (Free Template)
A clear structure, the mistakes to avoid and when to involve counsel.
How to File a DMCA Takedown Notice
When copyright applies to your product photos, and how to write a valid notice.
Counterfeit Evidence Checklist: What to Collect Before You Report
A one-page checklist of what marketplaces and counsel usually ask for.
Collection · Alibaba ecosystem
Removing counterfeits from Alibaba, AliExpress, Taobao and beyond.
Alibaba Group runs two separate IP protection platforms, and brands often file in the wrong one. This collection walks you through each marketplace, from registering your trademark in China to answering a counter-notice.
Start with the complete guide
- 01How to Report Counterfeit Products on Alibaba and AliExpress10 min read
- 02Alibaba IPP Explained: Two IP Protection Platforms, and Which One to Use7 min read
- 03Register Your Trademark in China Before You File on Alibaba7 min read
- 04How to Report Counterfeit Listings on AliExpress, Step by Step7 min read
- 05How to Report an Alibaba.com Supplier for IP Infringement7 min read
- 06How to Take Down Fake Products on Taobao, Tmall and 16888 min read
- 07Reporting IP Infringement on Lazada and Miravia7 min read
- 08What Evidence Alibaba's IPP Accepts, and How to Prepare It8 min read
- 09Takedown Rejected or Counter-Noticed on Alibaba or AliExpress: What to Do Next8 min read
- 10Does Alibaba Sell Fake Products? What Brand Owners Need to Know7 min read
Valigard data · In preparation
The Valigard Counterfeit Index.
A quarterly index of trends observed across anonymized Valigard searches: suspicious listing rates by marketplace, product category and seller location. Each edition will publish its methodology and sample size, with charts free to reuse with attribution.
Get the first edition