To remove a counterfeit listing from Temu, the rights owner or an authorized agent signs in to Temu's online IP Portal and files a notice. The notice identifies the registered right, the infringing product URLs and sellers, and supporting evidence such as test-buy order IDs. Temu reviews the notice and removes listings that it finds infringing.
Temu takes intellectual property complaints through its online IP Portal, and it offers a Brand Registry Portal where rights owners store their brand information for future reports. Only the rights owner or an agent with the owner's permission can file, and the person filing must be signed in. Temu reviews each notice and removes the listings it finds infringing.
This guide covers what Temu treats as infringement, the evidence to prepare, the steps to file, what Temu says about review times, why notices fail and how to handle sellers who come back.
What Temu considers an infringement
Temu's Intellectual Property Policy covers copyright, trademark, patent and other intellectual property rights recognized by law. When you file, Temu asks you to say where the infringement occurs: on the product itself, on its physical packaging, in an image on the product detail page or in the text of that page. That choice matters, because it tells the reviewer what to compare.
| Type | What it covers on Temu | Typical example |
|---|---|---|
| Trademark and counterfeit | Your registered brand name or logo used on a product, its packaging or the listing without permission | A copy of your product sold with your logo on the box |
| Copyright | Your photos, artwork or text reused on a product or listing | Your official product photos on another seller's listing |
| Patent | A product that reproduces your patented invention or design | A lookalike that copies your patented mechanism |
A counterfeit carries your trademark so that buyers believe it is genuine. A product that only looks similar, without your name or logo, is not a trademark counterfeit, but the listing may still infringe your copyright if it uses your photos. Our guide on counterfeits, knockoffs and dupes explains the difference.
What evidence you need
Temu's policy lists the information a notice should contain. Prepare it before you sign in.
- Your right. The registration number for a trademark or patent. For copyright, a written description of the work, a link to it and the first date of publication.
- Where the infringement appears. Product, packaging, product page image or product page text.
- The listings. The URL of each product detail page you are reporting.
- The sellers. The store name of each infringing party.
- Supporting documents. Anything that helps Temu process the complaint. Temu's policy gives order IDs from test buys as an example.
- Your contact details. Name, address, phone number and email address.
Temu may also ask for more verification of the right and of your ownership before it processes a report. If you file as an agent, keep the rights owner's written authorization ready. Our counterfeit evidence checklist lists what to collect for each listing.
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Temu gives rights owners two tools, plus a separate route for copyright notices under the US Digital Millennium Copyright Act (DMCA).
| IP Portal | Brand Registry Portal | DMCA Designated Agent | |
|---|---|---|---|
| What it is | Temu's online form for IP infringement notices | A channel to register brand information and report trademark infringement | A contact for copyright notices outside the portal |
| Who can use it | Rights owners and authorized agents | Rights owners and authorized agents | Copyright owners and their agents |
| Where | temu.com/intellectual-property-complaint.html | Linked from the same page | Linked from Temu's IP Policy |
| Account needed | Yes, you must be signed in | Yes | No portal account needed |
| Main benefit | One notice per case, all IP types | No need to upload the same documents with every complaint | Fallback when the portal cannot be used |
Temu encourages copyright owners to file DMCA notices through the IP Portal, which it says it processes more efficiently. A DMCA notice must include a signature, identification of the work and of the material to remove, your contact details, a good faith statement and a statement under penalty of perjury that you are authorized to act. Our guide to filing a DMCA takedown notice explains each element.
Temu also describes a Brand Guardian Initiative, launched in April 2024, in which brands share trademarks, logos and product images with Temu's detection systems and receive direct support. Temu's public complaint page does not describe how to join it.
How to report a counterfeit on Temu, step by step
- Confirm you can file. You must own the right, or be an agent with the rights owner's permission. Temu requires every report to be made in good faith and sworn under penalty of perjury.
- Collect the evidence. Save each product page URL, the seller's store name and a dated capture of the page. If you made a test buy, note the order ID.
- Sign in to the IP Portal. Open temu.com/intellectual-property-complaint.html and sign in with a Temu account. If you expect to file often, register your brand in the Brand Registry Portal first.
- Complete the notice. Identify your right and its registration number, choose where the infringement appears, list the product URLs and sellers, and attach supporting documents.
- Submit and follow up. Keep a record of what you filed and when. Answer any request for extra verification with the specific document Temu asks for, then check whether the listings or sellers come back.
If you filed by mistake, Temu's policy lets you withdraw a report through the IP Portal. The complaint page also gives ipprotection@temu.com for withdrawals.
How long Temu takes to review a notice
Temu does not publish a guaranteed review time in its IP Policy. In a July 2026 announcement, Temu said it takes less than 24 hours on average to resolve IP complaints. In February 2026, IPWatchdog reported Temu as resolving more than 99% of requests to remove unauthorized products within three business days, most in under 24 hours.
These are Temu's own figures, and they describe complete notices. A notice with a missing registration number, an unclear description or no supporting evidence can trigger a request for more information, which adds time.
Common reasons notices are rejected
- Not the rights owner. The filer cannot show ownership of the right or authorization from the owner.
- The wrong right. A lookalike product reported under a trademark it does not use, or a photo claim filed as a counterfeit.
- Missing identification. No registration number, or a copyright claim with no description of or link to the work.
- No specific listings. Search result pages or store home pages instead of product detail page URLs.
- Weak evidence. A low price alone rarely proves a product is fake. Explain what differs from your genuine product, ideally after a test buy.
- Inaccurate notices. Temu's policy says it may reject notices it believes are false, incomplete or made in bad faith, and that repeated inaccurate notices can cost you your submission privileges.
If a notice is rejected, read Temu's reply, fix the specific gap and file once more with the missing element.
Repeat sellers and the limits of the manual process
Temu's policy says it terminates repeat infringers in appropriate circumstances. In July 2026, Temu said it had terminated more than 16,000 stores for repeated IP violations and that it proactively monitors more than 15,000 brands. Those measures help, but a removed listing can reappear under a new product page or a different store.
The practical answer is record keeping. For each listing, keep the URL, the store name, a dated capture and the date and reference of your notice. When a copy returns, you can file a new notice with the new URL and point to the earlier case. Doing this by hand across Temu, Amazon, AliExpress and other stores quickly becomes a spreadsheet nobody trusts, and Temu's tools only show what happens on Temu.
How Valigard can help before you report
Valigard searches marketplaces worldwide, including Temu, with your official product photos, so it finds listings that reuse them even when your brand name is not in the title. For each listing you mark as likely counterfeit, it keeps the URL, a saved and timestamped copy of the page, the price, the seller's store and whether the listing was later removed or relisted. The Temu marketplace page summarizes what Valigard checks there.
When you are ready to file, the Temu reporting guide shows where to report and what to have ready, and Valigard prepares the text to copy into the IP Portal. Valigard does not send reports: you file on Temu, then log the status and case number. It does not determine with legal certainty that a product is counterfeit, and it cannot guarantee that Temu will remove a listing.
Frequently asked questions
Can I report a fake product on Temu without an account?
No. Temu's IP policy says the person filing must be logged in to its online IP Portal. You can create a Temu account for that purpose. Copyright owners who cannot use the portal can send a DMCA notice to Temu's designated agent instead.
How long does Temu take to remove a counterfeit listing?
Temu does not publish a guaranteed delay. In a July 2026 announcement, Temu said it takes less than 24 hours on average to resolve IP complaints. Incomplete notices can take longer, because Temu may ask for more verification before acting.
Do I need a registered trademark to report on Temu?
Temu asks you to identify the right you claim, including the registration number for a registered right. For copyright, a written description of the work and a link to it can be enough. A counterfeit claim is strongest with a registered trademark.
What does Temu do about repeat sellers?
Temu's policy says it terminates repeat infringers in appropriate circumstances. In July 2026 Temu said it had terminated more than 16,000 stores for repeated IP violations. Keeping a dated record of each report helps you show a pattern.
What is Temu's Brand Registry Portal?
It is a channel where rights owners or their agents register brand information once and use it to report trademark infringement. Temu says this avoids uploading the same documents again with every complaint.
Sources
- Temu: Intellectual Property Policy
- Temu: Report Infringement (IP Portal)
- PR Newswire: Temu Triples Brand Coverage in Proactive IP Enforcement Push (July 2026)
- Managing IP: How Temu protects brands and enforces IP rights
- IPWatchdog: How Temu Works With Brands to Protect Intellectual Property Rights
Last reviewed 27 Sep 2026. Marketplace procedures change; check the official pages before you file. This guide is general information, not legal advice.