Walmart Marketplace brand protection
Monitor suspicious Walmart Marketplace listings with Valigard.
Valigard searches Walmart Marketplace for third-party listings that reuse your product photos, on walmart.com and Walmart's sites in Canada and Mexico. It keeps each listing's page, price and seller details, and prepares the information for an intellectual property claim on Walmart.com through the Brand Portal or Walmart's IP Claim Form.
- Free account
- First search on us
- No subscription
Northmark GoodsHomeProductsSearchesReviewCounterfeitsReporting guidesTeam activitySettingsMLMaja LindOwner
New searchENReporting on Walmart
How Walmart Marketplace handles reports.
Authorized representatives of registered brands can report counterfeit products and trademark, copyright or patent infringement on Walmart.com through the Walmart Brand Portal, which also tracks the status of each claim, or through Walmart's online IP Claim Form.
- Where to report
- Walmart Brand Portal
- Alternative
- Online IP Claim Form
- Who can report
- Authorized representatives of registered brands
- Claim types
- Counterfeit, trademark, copyright, patent
What Valigard finds
The copies worth looking at on Walmart.
Valigard searches with your official product photos, so it finds listings that reuse them even when your brand name is nowhere in the title.
Third-party copies
Marketplace sellers offering copies of your product next to genuine retail listings.
Undercutting sellers
Unauthorized sellers pricing your product well below your range, a common sign of fakes or diverted stock.
Reused photos and copy
Listings built from your images and product description, sold by someone else.
Canada and Mexico
The same copies on walmart.ca and walmart.com.mx, found by a worldwide search.
Northmark GoodsHomeProductsSearchesReviewCounterfeitsReporting guidesTeam activitySettingsMLMaja LindOwnerNew searchENEvidence
What Valigard keeps for every Walmart listing.
Each listing you mark as likely counterfeit keeps its evidence in one place, ready for a report or a legal review. Download it as a PDF evidence pack or a CSV.
- Listing URL and title
- Price and currency
- Seller or store name, with its page
- Country of the listing
- Photo match with your reference photo
- Saved, timestamped copy of the page
- How many searches found it
- Whether it was removed or relisted
From finding to filing
How Valigard supports your Walmart reports.
- SearchSearch Walmart and other marketplaces with your official photos, worldwide or in the countries you choose.
- ReviewCompare each listing with your product, run the AI check if you want, and mark what is likely counterfeit.
- Keep the evidenceSaved page, price, seller and history stay with the listing.
- File and logFollow the Walmart guide, copy the report text, file on Walmart, then log the status and case number.
Valigard and the Walmart Brand Portal
The Brand Portal handles claims on Walmart.com. Valigard finds the sellers to report, including on walmart.ca, walmart.com.mx and other marketplaces, and keeps a saved page of each listing with its price and seller, ready to attach to your claim.
Valigard doesn't send reports
You file every report through the Walmart Brand Portal and IP Claim Form, so the decision stays with you. Valigard makes sure you have what the marketplace asks for, and tracks what happens next.
FAQ
Questions about Walmart Marketplace.
Do I need Walmart Brand Portal access to use Valigard?
No. Valigard searches and reviews listings on its own. To file a claim on Walmart.com, you use the Brand Portal as a registered brand's representative, or Walmart's IP Claim Form.
Does Valigard search walmart.ca and walmart.com.mx?
Yes. A worldwide search includes Walmart's sites in Canada and Mexico when your photos appear there. You can also search only those countries.
What details does Valigard keep for a Walmart listing?
The listing URL and title, the price, the seller's name and page, the country, a saved timestamped copy of the page and how many times the listing was found.
Can Valigard remove a listing from Walmart?
No. Walmart reviews each claim. Valigard prepares the evidence and the text; you file the claim and log its status in Valigard.
Step-by-step guides
Other marketplaces
Sources
Reporting procedures checked in September 2026. Marketplaces change their programs; check their official pages before filing. Valigard does not determine with legal certainty that a product is counterfeit and cannot guarantee that a marketplace will remove a listing.